Research- Questionnaire Results

Now that we have finshed handing out our Questionnaires we have gained results that we need to get the right audience research we need to make our own posters, magazine front covers and trailers in order to make them very popular. We made three Questionnaires so that we knew exactly what makes each one look of a high quality.

We asked 10 people for each questionnaire we had produced to answer each question.

The results we obtained are as follows:

Questionnaire results for Traliers-

Question 1- We found that four people found out that a new film has released by the trailer, whereas five people found our a new film was coming out by the poster. Only one person has seen a new film being released via a magzine front cover.

Question 2- Seven people put that they found black and white trailer to watch scary whereas only three people put that they were too hard to watch.

Question 3- We found that four people were attracted to a horror film from the trailer by just the costume which made us very aware of our costume choices and now we will make sure that our costumes are very scary. Three people said the setting and two people said the music whereas only one person said the title of the film. The option for setting was also popular as the audience wants to see a scary setting as well as scary actors. Finally, the option for actors was popular as they are usually the most scariest thing in the horror film.

Question 4- We found that seven our of ten people like text or captions in the trailer and the other three people put that they prefer it without.

Question 5- Nine out of ten people like a voice over in a trailer showing that a voiceover is a good way to explain some of the storyline so that the audience will understand the film better.

Questionnaire results for Posters-

Question 1- We started of by asking what attracts you to a film poster. We found that six people put they are first attracted by the image, only two people said the title and one person said the tagline and one person also put the colours.

Question 2- Ten out of Ten people said that the film poster did have an effect on whether they went to go and see the film. 

Question 3- We then asked what was most frightening aspect about the poster's creation. Five people said that a close up image was very frightening and two people said that a longshot was the most scary. Whereas two people also said that the setting in the image was very scary and only one person said that a collage of images was the most frightening.

Question 4- Then we gave out four different horror film posters and asked the ten people which one they thought was most attractive. Four people liked the 13 Ghosts poster the best and only one person liked The Happening poster the best. Four people found The Eye poster the most attractive for a horror film poster and one person like the poster for The last house on the left.

Questionnaire results for Magazine Front Covers-

Question 1- Six people stated that a magzine front cover should say it features more general things and four people said that everything on the front cover should be suited to a specific genre. So on my magazine front cover it would just feature horror realted things rather than a more general cover.

Question 2- We then asked the audience what do you like the film magazines to feature and we found that five people stated that they liked photoshoots to be featured on the front cover and only one person wanted articles to appear on the front cover. Two people said they wanted interviews and two people wanted insider information on films on the front.

Question 3- Nine out of ten people said that they would like a specific colour scheme. I will take this into consideration when doing my own Magazine Front Cover as the majority of people do like this on their Magazine.

Question 4- This is an open question where there we gave the audience the opportunity to put any option they wanted to. Here were the most popular answers. The majority of people we asked wrote that they look for the Image, the colour scheme and Masthead to really stand out and look interesting.

Question 5- Six people prefered the Total Film Magazine with the film 'The Terminator' on the front cover as it really stood out.

Evaluation of Results- 

I have found out by looking at these results that there are certain conventions that need to be done so that it looks like a realistic film. We found that the poster is the way in which most people find out about a new film, followed by the trailer and then the magazine cover. This has showed us that we need to make our poster stand out so the audience can be amazed by it and then have more interest in the film.
We also found that more people find black and white trailers scary and as we are making a horror film this must be taking into consideration when editing our trailer. From this we have considered as a group that we should make some part of our trailer black and white.
Finding out that costume matters the most to our target audience has enabled us to make some ideas up about the costume such as using an old dress or using a scary black skirt with a red top. As second in the list turned out to be the setting we have decided to discuss the locations in detail so that it will show the audience that the setting is an important part of the film.
As seven out of ten people likes having some captions and phrases during the trailer we will do this to explain some things in the trailer that the audience may find confusing. Also nine people out of ten wanted a voice over so this can also explain what is happening and what is going to happen in the film.

For the poster the image was already important in our group to making look very appealing and from our audience research we have found out that this is very important to our target audience as well. We will take lots of images in order to make our image perfect.
As ten out of ten people say that the poster has an impact on whether they go and see the film we will do our best to ensure that it really stands out and appears to look as professional as possible.
A close up image is the most frightening image we have found out so we will use this to our advantage as we want out horror film to be as scary as possible.
Also we have find out that a college of images for example like the poster of the film '13 ghosts' and a close up of an eye from the film 'the eye' is also considered by our target audience to be very scary. So if we do either of these things we know that people will find it scary which is our aim.

For the front cover of our magazine we have found out that people like to read the cover that is more general than it all being specific to a certain genre. So when i make my cover i will write about other genres as well as just my own even though my main focus will be my own film.
Photo shoots make the audience very interested in the magazine as we need to make our cover interesting i will say that inside is a photo shoot as well as just articles.
The cover should have a specific colour scheme as this makes the magazine cover look more professional and more structured. As the majority of people said this i will ensure i do this and that it looks good.
Asking people which is the most effective cover enables me to see what i can do to make it interesting and unique. As most people said they liked the flashing cover then it shows me that people want something more exciting and different when looking at a magazine cover.